Some stats for you:

• Approximately 52 people used the #ufprchat hashtag last week
• Top contributors: @kelsiannk, @AnthonyCPR, @TravelPRGirl, @VISRAELS, @knsteven, @HiceSchool, @LaurenGispanski, @JillianKirby, @AlexisBiz

1:00 am ufprchat: Welcome to #ufprchat! Before we get started, make sure you?ve reviewed the chat rules at: http://ow.ly/30Ax6
1:00 am ufprchat: Quick PSA to invite current PR professionals to take Professor Waters? survey about HARO at: http://go.ncsu.edu/HAROsurvey #ufprchat
1:00 am knsteven: Hi everyone! #ufprchat
1:01 am ufprchat: That said, let?s begin! Please introduce yourself, including your first & last name. #ufprchat
1:01 am HiceSchool: Hi from Raleigh #ufprchat
1:01 am ufprssa: RT @edwardbennett: Let the #UFPRchat begin! Welcome all!
1:02 am JillianKirby: #ufprchat hello everyone! my name is jillian kirby!!
1:02 am knsteven: I am a PR senior at USF, but I love the gators! #ufprchat
1:02 am ufprchat: (Make sure to include the #ufprchat hashtag in all of your tweets as well as question #s.)
1:03 am msgatoradr: I’m Adrienne Browne, UF PR ’07. Currently work @SouthwestAir as a Writing Specialist. #ufprchat
1:03 am kelsiannk: #ufprchat Good evening, everyone! My name’s Kelsi Krieger. I’m a senior PR student at UF, the Webmaster for @ufprssa and an intern at GRU.
1:03 am edwardbennett: #UFPRchat Hi all, Edward Bennett here! 2nd year PR major at the University of Florida!
1:03 am LaurenGispanski: Hey guys! I’m Lauren Gispanski, a UF PR and Poli Sci double major & recent Outstanding Four-Year Scholar. I’m ready for some #UFPRchat
1:04 am HiceSchool: I’m Joe Hice, Chief Communications Officer at NC State University in Raleigh. #ufprchat
1:04 am JillianKirby: #ufprchat i am a junior at UF. this is my first ever pr chat! how exciting!
1:04 am knsteven: @msgatoradr how do you like working for Southwest? #ufprchat
1:04 am ufprchat: @jilliankirby Send question ideas to ufprchat@gmail.com. Use the #ufprchat hashtag to get PRSSA points.
1:04 am Gatrgal: Hi, all! Christina Morton here from Orlando. I’m an account executive w/ @CBRPR. #ufprchat
1:04 am sviskovich: Sarah Viskovich #ufprchat
1:04 am TravelPRgirl: Hi everyone, I’m Caitlin Murphy, UF PR ’07. I now work at an integrated agency, @MullenUnbound, in Winston-Salem, NC. #ufprchat
1:05 am cmbund: Hi! My name is Chelsea Bundschuh. I am a fourth year PR major at UF and am looking forward to my first twitter chat. #ufprchat
1:05 am haleydoloboff: Hi everyone! My name is Haley Doloboff and I am a sophomore PR major at UF. #ufprchat
1:05 am AlexisBiz: Hi all! I’m Alexis Bizares, PR grad last May, now an acct associate at @WCG_Engage in NYC #ufprchat
1:05 am knsteven: @TravelPRgirl nice to see you again! #ufprchat
1:05 am ufprssa: @hiceschool Thank you so much for joining us! We really appreciate your continued support of @prssa. You haven’t missed a #ufprchat yet!
1:05 am AnthonyCPR: Hey there! Anthony Rouhana, UF ADV ’09! Excited to connect with some fellow Gators! #ufprchat
1:06 am ufprchat: @jilliankirby Follow this account to answer the questions. This is the moderator account. Use #ufprchat in all tweets and question #.
1:06 am HiceSchool: @ufprssa There is no bond stronger than the one formed when you become a member of The Gator Nation! #ufprchat
1:06 am sviskovich: Hey! I’m a junior PR major here at UF and an intern with @Dream Careers! this is also my first pr chat! #ufprchat
1:06 am ufprchat: Great. We have a variety of topics to discuss tonight, thanks to member submissions. Here we go! #ufprchat
1:07 am ufprchat: Q1: What are some important lessons learned since the last #ufprchat? From jobs/internships? Natl conference? etc.
1:07 am AlexisBiz: RT @HiceSchool: @ufprssa There is no bond stronger than the one formed when you become a member of The Gator Nation! #ufprchat
1:08 am FPRA_GNV: Katie Weitekamp, MAMC ’04, chatting for Florida Public Relations Association’s Gville Chapter. MarCom staffer at GRU. #ufprchat
1:08 am msgatoradr: RT @ufprchat Q1: What are some important lessons learned since the last #ufprchat? From jobs/internships? Natl conference? etc.
1:08 am knsteven: Q1: networking is key. #ufprchat
1:08 am HiceSchool: @ufprchat Facebook is an awesome data base. You can use it for much more than talk #ufprchat
1:08 am AlexisBiz: RT @ufprchat: Q1: What are some important lessons learned since the last #ufprchat? From jobs/internships? Natl conference? etc.
1:09 am JillianKirby: Q1: I didn’t attend last years #ufprchat. I have had two internships so far and I’ve learned that confidence and and hard work is key.
1:09 am knsteven: @JillianKirby where have you interned? #ufprchat
1:09 am bridge_b: Hi my name is bridget bartol, vp of member services for #ufprssa #ufprchat http://myloc.me/dy4rj
1:09 am msgatoradr: Q1 Small lesson: don’t give reasons (no matter how harmless) why someone is out of the office. They are just “out of the office.” #ufprchat
1:10 am AnthonyCPR: And makes job searching much less stressful. RT @knsteven: Q1: networking is key. #ufprchat
1:10 am JillianKirby: #ufprchat i’m very happy to be apart of prssa this year!! it has great networking tools!!
1:10 am erikazayas: Hi, everyone! My name is Erika Zayas and I am this year’s UF PRSSA Chapter President. Thanks for joining! #ufprchat
1:10 am ufprchat: RT @AnthonyCPR: And makes job searching much less stressful. RT @knsteven: Q1: networking is key. #ufprchat
1:10 am knsteven: @msgatoradr Q1: haha what happened? #ufprchat
1:11 am JillianKirby: @knsteven i interned at jordache in nyc and i’m currently interning at frankel media group in gainesville. what about you? #ufprchat
1:11 am AlexisBiz: Q1: Ask Qs. Find out what your potential employer’s POV is on PR/communications. Does it match yours? Have u thought ab your POV? #ufprchat
1:11 am msgatoradr: @knsteven Oh, nothing bad. Some people just prefer to keep their personal life personal! #ufprchat
1:11 am erikazayas: Q1: Most important lesson learned since last #ufprchat : Face issues head-on. Not everyone will be professional, but you should be, always.
1:11 am ufprchat: RT @AlexisBiz: Q1: Ask Qs. Find out what your potential employer’s POV is on PR/communications. Does it match yours? Have u thought ab your POV? #ufprchat
1:12 am VISRAELS: #Ufprchat hi my name is Victoria Israels and I am a senior PR major and am interested in entertainment PR.
1:12 am sviskovich: Q1 Your first impressions is so important! Always do your homework and be prepared. #ufprchat
1:12 am edwardbennett: RT @erikazayas: Q1: Most important lesson learned since last #ufprchat : Face issues head-on. Not everyone will be professional, but you should be, always.
1:12 am JillianKirby: @ufprssa thank you! i’m excited to be apart of it! this is a very cool way to get connected!! #ufprchat
1:12 am ufprssa: Q1: What is the most important lesson you’ve learned since the last #ufprchat? Have an answer? Join us on… http://fb.me/IQZFpoGb
1:12 am VISRAELS: #Ufprchat I have learned from PRSSA that you have to want to be in this field. You have to be driven, creative and strategic.
1:12 am kelsiannk: @AlexisBiz #ufprchat I couldn’t agree more! Corporate culture – and even things as small as the office environment – play such huge roles!
1:13 am erikazayas: @JillianKirby We’re glad you’re a part of PRSSA, too! #ufprchat
1:13 am VISRAELS: RT @msgatoradr: Q1 Small lesson: don’t give reasons (no matter how harmless) why someone is out of the office. They are just “out of the office.” #ufprchat
1:13 am HiceSchool: Q1: Watching baseball and tweeting is not as easy as you might think #ufprchat
1:13 am nasorey: Hi, I’m Natalie Asorey, a freshman at UF. So excited to be a part of my first #ufprchat!
1:13 am ufprchat: RT @VISRAELS: #Ufprchat I have learned from PRSSA that you have to want to be in this field. You have to be driven, creative and strategic.
1:14 am ufprchat: RT @erikazayas: Q1: Most important lesson learned since last #ufprchat : Face issues head-on. Not everyone will be professional, but you should be, always.
1:14 am VISRAELS: RT @erikazayas: Q1: Most important lesson learned since last #ufprchat : Face issues head-on. Not everyone will be professional, but you should be, always.
1:14 am edwardbennett: Q1: A simple smile can go a LONG way. #ufprchat
1:14 am JillianKirby: @knsteven i love nyc! i’m going back this summer! how was people’s revolution?! that’s such an amazing opportunity!! #ufprchat
1:14 am AnthonyCPR: Q1. I know everything is about time management today, but don’t be afraid to hit pause once in a while. #ufprchat #ufprchat
1:14 am knsteven: True story! RT @sviskovich: Q1 Your first impressions is so important! Always do your homework and be prepared. #ufprchat
1:15 am sweetmermaidmel: Hi PRSSA members! I’m Melissa Small, PR graduate ’09 and UF Graduate Management student looking forward to graduating in Dec. ’10. #ufprchat
1:15 am kelsiannk: RT @AnthonyCPR: Q1. I know everything is about time management today, but don’t be afraid to hit pause once in a while. #ufprchat #ufprchat
1:15 am ufprchat: We broke HootSuite! #ufprchat. Using web-based Twitter. Sorry if we aren’t as fast.
1:15 am TravelPRgirl: Q1: You may have to change PR firms to get a career boost. Be prepared that jobs may be stepping stones along your career path. #ufprchat
1:15 am ufprchat: RT @TravelPRgirl: Q1: You may have to change PR firms to get a career boost. Be prepared that jobs may be stepping stones along your career path. #ufprchat
1:15 am erikazayas: @HiceSchool I know what you mean — I’m trying to keep up with the @MiamiHEAT on my ESPN app while tweeting. Multitasking is key! #ufprchat
1:15 am AnthonyCPR: Tell me about it! RT @HiceSchool: Q1: Watching baseball and tweeting is not as easy as you might think #ufprchat
1:16 am ufprchat: RT @edwardbennett: Q1: A simple smile can go a LONG way. #ufprchat
1:16 am knsteven: @JillianKirby ppls rev was great, I helped them for Miami Fashion Week. What will you be doing this summer? #ufprchat
1:16 am skiousis: Greetings from Dr. Kiousis everyone. #ufprchat
1:16 am AlexisBiz: Q1: Try everything. Take advantage of internships. If u like it, great. If u don’t, it’s 1 step closer to finding what fits u best #ufprchat
1:17 am bridge_b: RT @edwardbennett: Q1: A simple smile can go a LONG way. #ufprchat http://myloc.me/dy5by
1:17 am ufprchat: @skiousis Hello! Glad you could join us #ufprchat
1:17 am JillianKirby: @knsteven wow! that must have been so much fun! did you meet kelly?! #ufprchat
1:17 am ufprchat: RT @cmbund: Q1: People tell you “dont sweat the small stuff” but these details are CRUCIAL in public relations. #ufprchat
1:17 am AnthonyCPR: @TravelPRgirl Hard to think about when you first land that job, but definitely is something to always keep in mind! #ufprchat
1:18 am SullivanKa: Q1: You have to be able to adapt to each situation you’re faced with. #ufprchat
1:18 am haleydoloboff: Q1: Network and stay in touch with former employers and people you come into contact with while out in the field. #ufprchat
1:18 am ufprchat: Q2. How do you choose people/companies to follow on Twitter, blogs, etc.? How do you find new people? What?s your criteria? #ufprchat
1:18 am kelsiannk: Q1 #ufprchat Anticipating problems is crucial. “If anything can go wrong, it will.” Be prepared and think details through ahead of time.
1:18 am LaurenGispanski: Q1: Internships are as much of an opportunity for you to learn what you want and what you don’t want to do. Take advantage! #ufprchat
1:18 am kpomes: @ufprchat Q1: I learned that you shouldn’t be afraid to tell your CEO what you know if you know you are right. #ufprchat
1:19 am knsteven: @ufprchat @cmbund what would be considered the “small stuff?” Q1. #ufprchat
1:19 am TravelPRgirl: Q1: Using acronyms can be difficult if not everyone knows what they stand for. Make sure to spell out when talking with others. #ufprchat
1:19 am AnthonyCPR: @ufprchat I like this Q2 haha! #ufprchat
1:19 am knsteven: RT @haleydoloboff: Q1: Network and stay in touch with former employers and people you come into contact with while out in the field. #ufprchat
1:19 am VISRAELS: Really happy that even though they have the busiest jobs they still care to be involved. Thank you @skiousis and @HiceSchool #Ufprchat
1:20 am TravelPRgirl: Q1: Learn about the corporate culture of a place where you are interviewing. Keep that Q in your back pocket for interviews. #ufprchat
1:20 am knsteven: Q2: I tend to follow ppl w/the same interests and friends of those I already follow #ufprchat
1:20 am AlexisBiz: RT @ufprchat: Q2. How do you choose people/companies to follow on Twitter, blogs, etc.? How do you find new people? What?s your criteria? #ufprchat
1:20 am msgatoradr: RT @ufprchat Q2. How do you choose ppl/companies 2 follow on Twitter, blogs, etc.? How do you find people? What?s your criteria? #ufprchat
1:20 am rdwaters: @TravelPRgirl only 9 people have taken it, so no prelim results yet! Glad to have others take it http://go.ncsu.edu/HAROsurvey #ufprchat
1:20 am nasorey: Q1: Punctuality is key when trying to make a first impression. No one wants to hire someone who will show up late to the job. #ufprchat
1:20 am kelsiannk: RT @VISRAELS: Really happy that even though they have the busiest jobs they still care to be involved. Thank you @skiousis and @HiceSchool #Ufprchat
1:21 am AnthonyCPR: Q2: I look at chats (like this) to find people and connections. #ufprchat
1:21 am erikazayas: Q2: There needs to be added value. I don’t ONLY want to hear about your org. What’s your stance on current events? Stir things up. #ufprchat
1:21 am FPRA_GNV: Q2: Figure out who your key media contacts are following and do the same! #ufprchat
1:21 am rdwaters: @ufprchat @TravelPRgirl sorry i’m late, just wrapped up teaching a nonprofit marketing/public relations course to my grad students #ufprchat
1:21 am edwardbennett: RT @erikazayas: Q2: There needs to be added value. I don’t ONLY want to hear about your org. What’s your stance on current events? Stir things up. #ufprchat
1:22 am TravelPRgirl: Q2: I find and follow people who have shared interest. Like travel, PR, Gators and people I know in real life (IRL). #ufprchat
1:22 am AnthonyCPR: This. RT @FPRA_GNV: Q2: Figure out who your key media contacts are following and do the same! #ufprchat
1:22 am ufprchat: @rdwaters Better late than never…except at a job interview #ufprchat
1:22 am erikazayas: Great strategy! @FPRA_GNV Figure out who your key media contacts are following and do the same! #ufprchat
1:22 am skiousis: Q2. Credibility is the number one criterion I look use. #ufprchat
1:22 am ufprchat: RT @FPRA_GNV: Q2: Figure out who your key media contacts are following and do the same! #ufprchat
1:22 am ufprchat: RT @erikazayas: Q2: There needs to be added value. I don’t ONLY want to hear about your org. What’s your stance on current events? Stir things up. #ufprchat
1:22 am ufprchat: RT @AnthonyCPR: Q2: I look at chats (like this) to find people and connections. #ufprchat
1:22 am knsteven: Me too. They’re good sources. RT @AnthonyCPR: Q2: I look at chats (like this) to find people and connections. #ufprchat
1:22 am VISRAELS: #ufprchat Q2 I follow those that offer advice and good info. You have to be involved daily in your interests in order to be successful.
1:23 am LaurenGispanski: Q2: I like to follow people who share news and insight into the PR industry – both organizations and individuals. #ufprchat
1:23 am cmbund: @knsteven funny you should ask. Full quote is “Rule # 1 is, don’t sweat the small stuff. Rule # 2 is, it’s all small stuff.” #ufprchat
1:23 am HiceSchool: Hate to admit it, but I follow celebrities, wonks and friends #ufprchat. Want to stay up with what’s happenin and that’s how I do it.
1:23 am nasorey: RT @edwardbennett: Q1: A simple smile can go a LONG way. #ufprchat
1:23 am TravelPRgirl: So glad @rdwaters is here tonight! #ufprchat
1:24 am Gatrgal: Q2: I look for companies that are using social media to educate and assist their customers, not just sell a product. #ufprchat
1:24 am msgatoradr: Q2 I follow back those who follow me. I follow people listed on a company websites. I also follow friends and fellow #ufprchat folks!
1:24 am kelsiannk: Q2: #ufprchat Sales promotions and discounts won’t cut it for me. Orgs need to provide quality content – ideas, news, trends, recipes, etc.
1:24 am AlexisBiz: Q2: Good Q! All depends on ur goal per social channel. If for jobs, I’d say keep it mostly industry-related. If casual, anything! #ufprchat
1:24 am sweetmermaidmel: Q2: I like a healthy mix of entertainment like @TheEllenShow, business news and my employers. #ufprchat
1:24 am ufprchat: RT @Gatrgal: Q2: I look for companies that are using social media to educate and assist their customers, not just sell a product. #ufprchat
1:24 am JillianKirby: Q2:i always follow people on twitter that i am interested in learning more about, working for or companies i enjoy shopping with!! #ufprchat
1:24 am ufprchat: RT @AlexisBiz: Q2: Good Q! All depends on ur goal per social channel. If for jobs, I’d say keep it mostly industry-related. If casual, anything! #ufprchat
1:25 am rdwaters: if you use the @HelpAReporter service, please take 10 mins to help us identify the best practices! http://go.ncsu.edu/HAROsurvey #ufprchat
1:25 am ufprchat: Unofficial Q: Anyone using the new “Who to Follow” feature on Twitter? Is it relevant? #ufprchat
1:25 am TravelPRgirl: I also follow celebs, @HiceSchool. Guilty pleasure… #ufprchat
1:25 am AnthonyCPR: Q2: Follow Fridays are still useful! The handful of times I’ve been introduced by a mutual contact has always been positive. #ufprchat
1:25 am knsteven: @cmbund well that’s just great! #ufprchat
1:26 am ufprssa: You can earn 3 points by tweeting right now. Join the conversation by searching #ufprchat on Twitter and chiming in.
1:26 am kelsiannk: @cmbund @knsteven I noticed that and know what you mean. Planning and details are important, but you can’t let stress get to you. #ufprchat
1:26 am AnthonyCPR: @ufprchat I’ve actually used the new “Who to Follow” feature. Sometimes, yes. Sometimes, it’s Lady Gaga. #ufprchat
1:26 am AlexisBiz: Ditto! RT @msgatoradr Q2 I follow back those who follow me. I follow ppl listed on a co. websites. Also friends & fellow #ufprchat folks!
1:26 am ufprchat: RT @AnthonyCPR: @ufprchat I’ve actually used the new “Who to Follow” feature. Sometimes, yes. Sometimes, it’s Lady Gaga. #ufprchat
1:26 am ufprchat: RT @ufprssa: You can earn 3 points by tweeting right now. Join the conversation by searching #ufprchat on Twitter and chiming in.
1:26 am knsteven: RT @AnthonyCPR: Q2: Follow Fridays are still useful! The handful of times I’ve been introduced by a mutual contact has always been positive. #ufprchat
1:26 am HiceSchool: @TravelPRgirl Gotta stay current to be current. #ufprchat
1:27 am AlexisBiz: Q2: Also depends on timing. Who happens to be top of your feed when you check Twitter? Oh, real-time media! #ufprchat
1:27 am HiceSchool: @AnthonyCPR @ufprchat I follow GaGa’s philosophy; “do different proud.” #ufprchat
1:27 am ufprchat: RT @AnthonyCPR: Q2: Follow Fridays are still useful! The handful of times I’ve been introduced by a mutual contact has always been positive. #ufprchat
1:27 am VISRAELS: RT @HiceSchool: @TravelPRgirl Gotta stay current to be current. #ufprchat
1:28 am erikazayas: The @MiamiHEAT just beat Philadelphia 97-87, in case anyone is interested. #ufprchat
1:28 am I_archer: RT @HiceSchool: @AnthonyCPR @ufprchat I follow GaGa’s philosophy; “do different proud.” #ufprchat
1:28 am VISRAELS: RT @HiceSchool: @AnthonyCPR @ufprchat I follow GaGa’s philosophy; “do different proud.” #ufprchat
1:28 am ufprchat: RT @HiceSchool: @AnthonyCPR @ufprchat I follow GaGa’s philosophy; “do different proud.” #ufprchat
1:28 am JillianKirby: i also follow celebs and use who to follow!! helpful way to find people!! #ufprchat
1:29 am kelsiannk: @skiousis genuineness is key for me. 2-way communication only works if publics feel the real person behind the posts and tweets. #ufprchat
1:29 am HiceSchool: #ufprchat One way to build a following is to acknowledge most who are “following” you. Simple reply goes a long way.
1:29 am ufprchat: Q3 Are you using location-based apps (Four Square, Gowalla) to facilitate social media interactions? Is it a useful PR tool? #ufprchat
1:29 am knsteven: RT @kelsiannk: @skiousis genuineness is key for me. 2-way communication only works if publics feel the real person behind the posts and tweets. #ufprchat
1:30 am LaurenGispanski: RT @HiceSchool: #ufprchat One way to build a following is to acknowledge most who are “following” you. Simple reply goes a long way.
1:30 am ufprssa: Q3 Are you using location-based apps (Four Square, Gowalla) to facilitate social media interactions? Is it a useful PR tool? #ufprchat
1:30 am kelsiannk: @AlexisBiz How often do you think is TOO often to tweet? Some companies eat up my newsfeed. Others get lost in the shuffle… #ufprchat
1:30 am msgatoradr: RT @ufprchat Q3 Using location-based apps (Four Square, Gowalla) to facilitate social media interactions? Is it a useful PR tool? #ufprchat
1:31 am LaurenGispanski: Haha, Mr. Hice, you are awesome. RT @HiceSchool: @AnthonyCPR @ufprchat I follow GaGa’s philosophy; “do different proud.” #ufprchat
1:31 am VISRAELS: #Ufprchat Q3 To be honest, foursquare is past the line I’ve drawn of personal privacy. I don’t want people knowing where I am.
1:31 am bridge_b: ufprssa: Q2.usually follow based on my interest and insight. I view timelines to see if they don’t over/under tweet #ufprchat
1:31 am AlexisBiz: RT @ufprchat: Q3 Are you using location-based apps (Four Square, Gowalla) to facilitate social media interactions? Is it a useful PR tool? #ufprchat
1:32 am AnthonyCPR: Agree! RT @LaurenGispanski: Haha, Mr. Hice, you are awesome. RT @HiceSchool: I follow GaGas philosophy; “do different proud.” #ufprchat
1:32 am knsteven: @ufprchat Q3: I haven’t decided if Foursquare is a good PR tool. What does everyone else think? #ufprchat
1:32 am msgatoradr: Q3 I don’t like people knowing where I am all the time. I think it CAN be a useful PR tool; I just haven’t personally used. #ufprchat
1:32 am AnthonyCPR: Same here. RT @VISRAELS: #Ufprchat Q3 To be honest, foursquare is past the line Ive drawn of personal privacy. #ufprchat
1:32 am LaurenGispanski: Q3: Location-based apps can interfere with social media/internet security. Some things are too personal – location is one of them. #ufprchat
1:32 am sviskovich: Q3 I agree. I don’t like the thought of people being able to track my every move. Plus I’ve heard of robberies related to this! #ufprchat
1:33 am ufprchat: RT @VISRAELS: #Ufprchat Q3 To be honest, foursquare is past the line I’ve drawn of personal privacy. I don’t want people knowing where I am.
1:33 am kelsiannk: @VISRAELS I agree. Sharing my location crosses a serious line and poses a safety risk I’m not willing to take. #ufprchat
1:33 am ufprchat: RT @msgatoradr: Q3 I don’t like people knowing where I am all the time. I think it CAN be a useful PR tool; I just haven’t personally used. #ufprchat
1:33 am edwardbennett: RT @LaurenGispanski: Q3: Location-based apps can interfere with social media/internet security. Some things are too personal – location is one of them. #ufprchat
1:33 am knsteven: @kelsiannk I think it’s okay to tweet often if it’s relevant. However, nobody wants to hear you complain every ten minutes. #ufprchat
1:33 am HiceSchool: #ufprchat We’re experimenting with it. QR codes help. You can check in and receive details of a site, program, landmark. Early stuff.
1:34 am ufprchat: RT @LaurenGispanski: Q3: Location-based apps can interfere with social media/internet security. Some things are too personal – location is one of them. #ufprchat
1:34 am kpomes: @LaurenGispanski i agree. they are just creepy most of the time. #ufprchat
1:34 am ufprchat: RT @HiceSchool: #ufprchat We’re experimenting with it. QR codes help. You can check in and receive details of a site, program, landmark. Early stuff.
1:34 am AlexisBiz: Q3 Yes, but only 1-way, personally. As #PR tool, seen it used in scav hunts for product buzz. New-ish thing. Who can master it? #ufprchat
1:34 am ufprchat: Unofficial Q: Who has used a location-based app in a job or internship? Not just for fun… #ufprchat
1:34 am bridge_b: Q3: I don’t enjoy knowing where others are all the time, nor do I really want to constantly post my location #ufprchat http://myloc.me/dy72I
1:35 am AnthonyCPR: @PoserSs Think of it as virtual shout-out to ppl you think deserve recognition. FollowFriday is Word of Mouth, Internet style #ufprchat
1:35 am ufprchat: RT @AlexisBiz: Q3 Yes, but only 1-way, personally. As #PR tool, seen it used in scav hunts for product buzz. New-ish thing. Who can master it? #ufprchat
1:35 am Gatrgal: Q3: Location-based apps are great PR tools. Allows biz to recognize/thank each individual for visiting. Creates personal touch. #ufprchat
1:35 am ufprchat: RT @bridge_b: Q3: I don’t enjoy knowing where others are all the time, nor do I really want to constantly post my location #ufprchat http://myloc.me/dy72I
1:35 am JillianKirby: Q3. I actually don’t have internet on my phone so i dont’ use foursquare #ufprchat
1:35 am ufprchat: RT @Gatrgal: Q3: Location-based apps are great PR tools. Allows biz to recognize/thank each individual for visiting. Creates personal touch. #ufprchat
1:36 am LaurenGispanski: RT @kpomes: @LaurenGispanski i agree. they are just creepy most of the time. #ufprchat
1:36 am skiousis: Q3. I’ve been hesitant to use these tools as well due to privacy concerns, but see their potential for events and mobilizing. #ufprchat
1:36 am ufprchat: RT @skiousis: Q3. I’ve been hesitant to use these tools as well due to privacy concerns, but see their potential for events and mobilizing. #ufprchat
1:36 am VISRAELS: Oxymoron? lol RT @bridge_b: Q3: I don’t enjoy knowing where others are all the time #ufprchat http://myloc.me/dy72I
1:36 am AnthonyCPR: High five to the only other person I know who doesn’t! RT @JillianKirby: Q3. I actually dont have internet on my phone #ufprchat
1:37 am knsteven: @ufprchat @alexisbiz Jimmy Choo the shoe used Foursquare for a promotion. I thought it was useful. #ufprchat
1:37 am kelsiannk: @JillianKirby I don’t have a smart phone either. It makes some of these social media tools trickier to use, doesn’t it… #ufprchat
1:37 am erikazayas: Agree 100% @skiousis Q3. I’ve been hesitant to use these tools as well … but see their potential for events and mobilizing. #ufprchat
1:37 am JillianKirby: unofficial Q: i have never used a location based app on the job or during an internship #ufprchat
1:37 am HiceSchool: But if you figure out how to use them, you’ll be first. And the first is the winner #ufprchat
1:38 am edwardbennett: RT @skiousis: Q3. I’ve been hesitant to use these tools as well due to privacy concerns, but see their potential for events and mobilizing. #ufprchat
1:38 am FPRA_GNV: Q3 Haven’t jumped into this yet. @ufprssa could probably give local pros a tutorial on these apps and potential benefits. #ufprchat
1:38 am ufprchat: RT @knsteven: @ufprchat @alexisbiz Jimmy Choo the shoe used Foursquare for a promotion. I thought it was useful. #ufprchat
1:38 am TravelPRgirl: Q3: I find GPS apps useful when traveling, but not on a daily basis. Interested in how companies are using it though. #ufprchat
1:38 am AnthonyCPR: Q3: I’ve also seen it used by scav hunts, namely Gig4Gnv. #ufprchat
1:38 am Gatrgal: @ufprchat We’re working w/clients to offer specials. Right now, we thank each individual who checks in on Foursquare thru Twitter. #ufprchat
1:38 am ufprchat: RT @FPRA_GNV: Q3 Haven’t jumped into this yet. @ufprssa could probably give local pros a tutorial on these apps and potential benefits. #ufprchat
1:38 am ufprchat: RT @TravelPRgirl: Q3: I find GPS apps useful when traveling, but not on a daily basis. Interested in how companies are using it though. #ufprchat
1:38 am VISRAELS: RT @HiceSchool: But if you figure out how to use them, you’ll be first. And the first is the winner #ufprchat
1:39 am ufprchat: RT @Gatrgal: @ufprchat We’re working w/clients to offer specials. Right now, we thank each individual who checks in on Foursquare thru Twitter. #ufprchat
1:39 am kelsiannk: Absolutely agree! @HiceSchool But if you figure out how to use them, you’ll be first. And the first is the winner #ufprchat
1:39 am TravelPRgirl: Q3: Last year, here is what AdAge predicted about mobile marketing: http://adage.com/digitalnext/article?article_id=141219 #ufprchat
1:39 am LaurenGispanski: UF needs to include a class for social media/internet safety. Location-based apps are just too risky for personal use IMO #ufprchat
1:39 am AlexisBiz: Have to leave early, #ufprchat! Thx for the convo. Qs about #entrypr, #socialmedia, nyc, etc? –> Please msg me! http://alexisbiz.weebly.com
1:39 am ufprchat: RT @TravelPRgirl: Q3: Last year, here is what AdAge predicted about mobile marketing: http://adage.com/digitalnext/article?article_id=141219 #ufprchat
1:40 am JillianKirby: @kelsiannk welcome to the club with @anthonyCPR and I!!#ufprchat
1:40 am LaurenGispanski: RT @AnthonyCPR: Agree! RT @LaurenGispanski: Haha, Mr. Hice, you are awesome. RT @HiceSchool: I follow GaGas philosophy; “do different proud.” #ufprchat
1:40 am erikazayas: Hahaha Did you mean to note your location while tweeting that? @Bridge_B #ufprchat
1:40 am AnthonyCPR: Bookmarked! RT @TravelPRgirl: Q3: AdAge predicted about mobile marketing: http://adage.com/digitalnext/article?article_id=141219 #ufprchat
1:41 am Gatrgal: Q3 Important to use location-based apps as a user before getting clients to join. Need to learn how they work from user persp 1st #ufprchat
1:41 am knsteven: This is a good idea! Q3: RT @LaurenGispanski: UF needs to include a class for social media/internet safety. #ufprchat
1:41 am kelsiannk: Q3: Personally, I’m not willing to use GPS aps. Professionally, if I can find a creative + safe way to benefit a client, sure! #ufprchat
1:41 am HiceSchool: Will UF’s new media center be doing anything with LBS and other social media tools? #ufprchat
1:41 am PoserSs: Unof Q: I used location-based apps almost daily to discover new businesses and search out those with the highest reviews. #ufprchat
1:41 am JojoisRaW: Using location-based apps, I think, can be dangerous. There are more efficient ways to facilitate social media #ufprchat
1:42 am ufprchat: RT @PoserSs: Unof Q: I used location-based apps almost daily to discover new businesses and search out those with the highest reviews. #ufprchat
1:42 am AnthonyCPR: Good Q. Did research project @ UF on it. RT @HiceSchool: Will UFs new media center [cover] LBS and other social media tools? #ufprchat
1:42 am TravelPRgirl: Add: Writing for social media, using SEO. RT @LaurenGispanski: UF needs to include a class for social media/internet safety. #ufprchat
1:43 am knsteven: I’ve got to run early, but it was great chatting with everyone. Check out @internqueen f/lots of great internships! #ufprchat
1:43 am chelseyjoiner: @VISRAELS I agree with @bridge_b. I think it is very unsafe. #ufprchat
1:43 am ufprchat: Q4 Facebook & location-based apps generating a lot of privacy concerns. Have you felt “violated?” How do you protect yourself? #ufprchat
1:44 am msgatoradr: RT @ufprchat Q4 Facebook & location-based apps generating a lot of privacy concerns. Have you felt “violated?” How do you protect? #ufprchat
1:44 am TravelPRgirl: Q3 I agree that we as PR pros need to understand social media tools before clients request campaigns. via @Gatrgal. #ufprchat
1:44 am LaurenGispanski: RT @TravelPRgirl: Add: Writing for social media, using SEO. RT @LaurenGispanski: UF needs to include a class for social media/internet safety. #ufprchat
1:44 am kpomes: @ufprchat I have never been violated by these apps, but I think that is because I refuse to use them. #ufprchat
1:44 am LaurenGispanski: @chelseyjoiner @TravelPRgirl Those would be ideal additions, especially with the increased role social media plays in PR. #ufprchat
1:45 am JillianKirby: Q4: i know someone who’s house was broken into by saying on facebook/twitter where they were. i don’t think i’ll use them. #ufprchat
1:45 am msgatoradr: Q4 I haven’t really felt violated. I’ve always had mindset that anything typed on a computer could potentially be public. #ufprchat
1:45 am CatrionaHarris: There is a #ufprchat ? I had no idea. @klister did you?
1:45 am chelseyjoiner: @ErikaZayas I agree. If organizations talked about more current events it would help build a conversation and relationships. #ufprchat
1:45 am knsteven: @kelsiannk I stumbled across it last spring and love both the Gators and PR, so I figured I’d give it a shot! #ufprchat
1:46 am AnthonyCPR: Q4: Never had issues. My brother left Facebook though. #ufprchat
1:46 am LaurenGispanski: Q4: The Internet is fantastic, but one cannot become too comfortable w/ it. You must watch your use of it to protect yourself. #ufprchat
1:46 am ufprchat: RT @chelseyjoiner: @ErikaZayas I agree. If organizations talked about more current events it would help build a conversation and relationships. #ufprchat
1:46 am kelsiannk: Q4 After every news outbreak about fb privacy, I review my settings. I’ve never had any problems, but important to keep checking #ufprchat
1:46 am ufprchat: RT @msgatoradr: Q4 I haven’t really felt violated. I’ve always had mindset that anything typed on a computer could potentially be public. #ufprchat
1:46 am HiceSchool: @TravelPRgirl @Gatrgal Shouldn’t PR lead? Go to clients with proposals and ideas on how to take advantage of the new tools #ufprchat
1:46 am JessCSR: Facebook & location-based apps are way too much information. Also, I agree with @Bridge_B and @chelseyjoiner, definitely unsafe! #ufprchat
1:46 am ufprchat: RT @kelsiannk: Q4 After every news outbreak about fb privacy, I review my settings. I’ve never had any problems, but important to keep checking #ufprchat
1:46 am nicoleflores_: Q4 I have personally made my facebook & twitter private so that only my friends/followers can see my posts! #ufprchat
1:46 am ufprchat: RT @AnthonyCPR: Q4: Never had issues. My brother left Facebook though. #ufprchat
1:46 am VISRAELS: #Ufprchat Q4 I don’t use them, so they aren’t a privacy issue. Just an annoyance on twitter. I honestly don’t care where my followers are.
1:46 am ufprssa: Q4 Facebook & location-based apps generating a lot of privacy concerns. Have you felt “violated?” How do you protect yourself? #ufprchat
1:47 am bridge_b: @ErikaZayas haha nope not at all… Thanks mobile twitter upload #ufprchat hahaha http://myloc.me/dy8nV
1:47 am kelsiannk: RT @msgatoradr: Q4 I haven’t really felt violated. I’ve always had mindset that anything typed on a computer could potentially be public. #ufprchat
1:47 am VISRAELS: RT @kpomes: @ufprchat I have never been violated by these apps, but I think that is because I refuse to use them. #ufprchat
1:47 am edwardbennett: Q4: FB and other sites do not have any information that you don’t give them. Select your information carefully and worry not! #ufprchat
1:47 am ufprchat: RT @VISRAELS: #Ufprchat Q4 I don’t use them, so they aren’t a privacy issue. Just an annoyance on twitter. I honestly don’t care where my followers are.
1:48 am ufprchat: RT @edwardbennett: Q4: FB and other sites do not have any information that you don’t give them. Select your information carefully and worry not! #ufprchat
1:48 am ufprchat: RT @PoserSs: Q4: Only friend those I know on Facebook and keep privacy settings as tight as possible. Never tell anyone my real-time location #ufprchat
1:49 am chelseyjoiner: @kpomes That is exactly why you haven’t been violated by them. Good idea! ( Maybe I read to many scary e-mails from my mom)#ufprchat
1:49 am VISRAELS: RT @edwardbennett: Q4: FB and other sites do not have any information that you don’t give them. Select your information carefully and worry not! #ufprchat
1:49 am Gatrgal: @HiceSchool PR should definitely lead. That’s why as pros we need to experiment w/these tools and then go to client. #ufprchat
1:49 am _bridgetkelly: Hi my name is bridget bartol, vp of member services for #ufprssa #ufprchat http://myloc.me/dy4rj: Hi my name is bridget bartol, vp of …
1:49 am HiceSchool: @VISRAELS Your view is too narrow. They do much more than track people. #ufprchat
1:49 am kelsiannk: Q4: Popular games such as Farmville aren’t FB entities. So be careful what you play! You could be sabotaging your privacy settings #ufprchat
1:50 am PoserSs: RT @TravelPRgirl: Q3 I agree that we as PR pros need to understand social media tools before clients request campaigns. via @Gatrgal. #ufprchat
1:50 am ufprchat: RT @kelsiannk: Q4: Popular games such as Farmville aren’t FB entities. So be careful what you play! You could be sabotaging your privacy settings #ufprchat
1:50 am ufprchat: RT @HiceSchool: @VISRAELS Your view is too narrow. They do much more than track people. #ufprchat
1:50 am AnthonyCPR: Q4: If info is used to generate better adv to consumers, I would prefer that as a consumer. Win-win! #ufprchat
1:50 am ufprchat: RT @Gatrgal: @HiceSchool PR should definitely lead. That’s why as pros we need to experiment w/these tools and then go to client. #ufprchat
1:50 am ufprchat: RT @AnthonyCPR: Q4: If info is used to generate better adv to consumers, I would prefer that as a consumer. Win-win! #ufprchat
1:50 am LaurenGispanski: RT @knsteven: This is a good idea! Q3: RT @LaurenGispanski: UF needs to include a class for social media/internet safety. #ufprchat
1:51 am VISRAELS: @HiceSchool I can understand how a business can use it efficiently. But for personal use I don’t agree with it. #Ufprchat
1:51 am TravelPRgirl: We founded #ufprchat eariler this year, @CatrionaHarris. Welcome!
1:51 am ufprchat: RT @VISRAELS: @HiceSchool I can understand how a business can use it efficiently. But for personal use I don’t agree with it. #Ufprchat
1:51 am HiceSchool: Giants puttin a thumpin on Texas. #ufprchat
1:52 am AnthonyCPR: Be careful folks, looks like some bots are RTing some posts. #speakingofprivacy #ufprchat
1:52 am HiceSchool: @VISRAELS I can understand that #ufprchat
1:52 am haleydoloboff: Q4 Protect yourself by not using them. I don’t think location-based apps should be used for personal use. Use for business only. #ufprchat
1:52 am ufprchat: RT @haleydoloboff: Q4 Protect yourself by not using them. I don’t think location-based apps should be used for personal use. Use for business only. #ufprchat
1:52 am VISRAELS: @HiceSchool I don’t understand the purpose (outside of business use) why a person needs to inform the public of where they are. #Ufprchat
1:52 am LaurenGispanski: I’m having difficulty tweeting & watching simultaneously. Thanks for the update! RT @HiceSchool Giants puttin a thumpin on Texas. #ufprchat
1:53 am JessCSR: @kelsiannk I heard Facebook was working to change those application settings in order to protects the users.#ufprchat
1:53 am AnthonyCPR: Q4: If only businesses use location apps though, doesn’t that mean they have no consumers to talk to? Not to get sidetracked… #ufprchat
1:53 am ufprchat: Last Q5 What do your media pitches look like in the digital world? Or do you still use conventional methods? #ufprchat
1:54 am FPRA_GNV: @HiceSchool Gators not doing too well right now on the mound…#UFPRChat
1:55 am kelsiannk: @JessCSR I heard talk of that as well! Hopefully the issue will be settled soon so consumers can make appropriate decisions. #ufprchat
1:55 am nicoleflores_: Time to go. It’s been great #ufprchat!
1:55 am VISRAELS: Q5 I think they may have cut down on costs (ie. printing) but have put more pressure on standing out amongst thousands of emails. #Ufprchat
1:55 am HiceSchool: Gotta run. Here are 5 things I look for in a PR hire from my blog. http://tinyurl.com/26tq2v5. Go Gators! #ufprchat
1:55 am Gatrgal: @VISRAELS It’s the gaming aspect. People like to win badges, prizes, specials, etc. They want to see where friends are. #ufprchat
1:55 am JillianKirby: Q5: i still use the convential methods #ufprchat
1:56 am TravelPRgirl: Q5: Pitches are even shorter now and have tiny URLs so we can track how many clicks we have, etc. Also include “Tweet This Story.” #ufprchat
1:56 am ufprchat: RT @HiceSchool: Gotta run. Here are 5 things I look for in a PR hire from my blog. http://tinyurl.com/26tq2v5. Go Gators! #ufprchat
1:56 am ufprchat: RT @VISRAELS: Q5 I think they may have cut down on costs (ie. printing) but have put more pressure on standing out amongst thousands of emails. #Ufprchat
1:56 am LaurenGispanski: Q5 At my internships, we’ve used e-mail programs like #Constant #Contact and followed up w/ phone calls. #ufprchat
1:56 am ufprchat: RT @LaurenGispanski: Q5 At my internships, we’ve used e-mail programs like #Constant #Contact and followed up w/ phone calls. #ufprchat
1:56 am ufprchat: RT @TravelPRgirl: Q5: Pitches are even shorter now and have tiny URLs so we can track how many clicks we have, etc. Also include “Tweet This Story.” #ufprchat
1:56 am kelsiannk: RT @VISRAELS: Q5 I think they may have cut down on costs (ie. printing) but have put more pressure on standing out amongst thousands of emails. #Ufprchat
1:57 am JillianKirby: @knsteven thank you!! #ufprchat
1:57 am VISRAELS: @Gatrgal isn’t it scary though how they made a game out of exposing private things? #Ufprchat
1:57 am ufprchat: Who want to pitch @GainesvilleSun about #ufprchat?! ; )
1:57 am kelsiannk: Q5 Traditional elements are still important and still should be used. But the digital element must also be present. 2x workload…#ufprchat
1:58 am ufprchat: RT @kelsiannk: Q5 Traditional elements are still important and still should be used. But the digital element must also be present. 2x workload…#ufprchat
1:58 am HiceSchool: @VISRAELS @Gatrgal That is scary, just points out the need to understand how the technology works. Does not have to happen. #ufprchat
1:58 am Flyin_Kanaka: RT @msgatoradr: Q4 I haven’t really felt violated. I’ve always had mindset that anything typed on a computer could potentially be public. #ufprchat
1:58 am edwardbennett: RT @kelsiannk: Q5 Traditional elements are still important and still should be used. But the digital element must also be present. 2x workload…#ufprchat
1:58 am JillianBRogers: UF needs a socialmedia club for #PR/ #socialmedia nerds like me. #ufprchat
1:59 am JessCSR: RT @HiceSchool: Gotta run. Here are 5 things I look for in a PR hire from my blog. http://tinyurl.com/26tq2v5. Go Gators! #ufprchat
1:59 am kellimorganp: RT @knsteven: Q2: I tend to follow ppl w/the same interests and friends of those I already follow #ufprchat
1:59 am TravelPRgirl: I think the tools might have changed, but the messages are the same. Just in FB messages, texts, tweets & e-mails. #ufprchat
1:59 am ufprchat: RT @TravelPRgirl: I think the tools might have changed, but the messages are the same. Just in FB messages, texts, tweets & e-mails. #ufprchat
1:59 am Gatrgal: @VISREALS: You don’t have to share w/everyone. And, you don’t have to share every check in w/your friends. Just be smart about it. #ufprchat
1:59 am HiceSchool: @TomahawkNation @LaurenGispanski Can’t resist, but where do you think the idea for that Tomahawk NATION came from. #ufprchat
1:59 am ufprchat: RT @JillianBRogers: UF needs a socialmedia club for #PR/ #socialmedia nerds like me. #ufprchat
2:00 am TravelPRgirl: Q5: We need to remember journalists don’t like phone calls when on deadline, but a well-timed call can go a long way. #ufprchat
2:00 am ufprchat: RT @TravelPRgirl: Q5: We need to remember journalists don’t like phone calls when on deadline, but a well-timed call can go a long way. #ufprchat
2:00 am JessCSR: I believe the future of stellar media pitches is an interactive digital package equipped with external links and creative design #ufprchat
2:00 am skiousis: Q5. A combination approach works best. Remember use your tactics to advance your objectives rather than the opposite. #ufprchat
2:00 am LaurenGispanski: RT @HiceSchool: @TomahawkNation @LaurenGispanski Can’t resist, but where do you think the idea for that Tomahawk NATION came from. #ufprchat
2:01 am AnthonyCPR: @TravelPRgirl Agree. Plus, messages are losing the fluff to fit into new character space limits. #ufprchat
2:01 am ufprchat: RT @skiousis: Q5. A combination approach works best. Remember use your tactics to advance your objectives rather than the opposite. #ufprchat
2:01 am Gatrgal: Q5: As popular as Twitter is, reporters still want to see an e-mail over a DM. #ufprchat
2:01 am kelsiannk: @HiceSchool Thanks for joining us! Your blog was a big help to this graduating senior. I especially enjoyed the Gaga quote repeat #ufprchat
2:01 am ufprchat: RT @AnthonyCPR: @TravelPRgirl Agree. Plus, messages are losing the fluff to fit into new character space limits. #ufprchat
2:02 am ufprchat: RT @Gatrgal: Q5: As popular as Twitter is, reporters still want to see an e-mail over a DM. #ufprchat
2:02 am TravelPRgirl: RT @JessCSR: The future of stellar media pitches is interactive digital package equipped with external links and creative design #ufprchat
2:02 am TomahawkNation: @HiceSchool #ufprchat… I’ll second the suggestion to respond to each new follower. 2200+ followers in just over a year.
2:02 am skiousis: Great discussion everyone. Have a great night! #ufprchat
2:02 am ufprchat: RT @OG_Liv Q5 media pitches now 140 characters & links via twitter w/a hash tag. &of course the traditional as back up on website. #ufprchat
2:02 am JessCSR: @Gatrgal Agreed! A media pitch via Twitter is just straight up awkward! #ufprchat
2:03 am FPRA_GNV: Gotta run! Thanks for inviting us #ufprchat
2:03 am ufprchat: Wow, has it been an hour already? Time flies when you’re chatting with fellow #gators! #ufprchat
2:03 am kelsiannk: @JillianBRogers As the Webmaster for prssa, do I meet that description? My Web committee would love to chat – real chat – w/ u #ufprchat
2:04 am kelsiannk: RT @JessCSR: I believe the future of stellar media pitches is an interactive digital package equipped with external links and creative design #ufprchat
2:04 am ufprchat: #ufprchat must come to a close. But check www.ufprchat.com for tonight’s transcript, stats, highlights, top tweeters. #ufprchat
2:04 am KFReilly: RT @HiceSchool: #ufprchat One way to build a following is to acknowledge most who are “following” you. Simple reply goes a long way.
2:04 am kelsiannk: RT @ufprchat: RT @OG_Liv Q5 media pitches now 140 characters & links via twitter w/a hash tag. &of course the traditional as back up on website. #ufprchat
2:04 am ufprchat: If you want to write for www.ufprchat.com, send an e-mail to ufprchat@gmail.com!#ufprchat
2:04 am VISRAELS: Agreed! RT @HiceSchool @Gatrgal That is scary,points out the need to understand how the technology works. Does nothave tohappen. #ufprchat
2:04 am ribbonsandbows2: hi i’m Laura Belcher. I’m a third-year PR major at UF. Hello #ufprchat!
2:05 am LaurenGispanski: @HiceSchool Oh, no need to resist! And trust me, @TomahawkNation is well aware. #ufprchat
2:05 am ufprssa: RT@ufprchat: #ufprchat must come to a close. But check www.ufprchat.com for tonight’s transcript, stats, highlights, top tweeters. #ufprchat
2:05 am ufprchat: Feel free to send ideas, questions, topic ideas at any time to us via e-mail or Twitter. #ufprchat
2:05 am AnthonyCPR: @kelsiannk Tweet ups ans social media groups are a great way to network. Keep us Gville alumni in mind #ufprchat
2:05 am ufprchat: Follow #ufprchat founders @msgatoradr and @TravelPRGirl too!
2:06 am VISRAELS: Love this! GATORS RT @HiceSchool @TomahawkNation Can’t resist, but where do you think the idea for that Tomahawk NATION came from. #ufprchat
2:06 am ufprchat: Thanks everyone, and goodnight! Look forward to next time. #ufprchat
2:06 am TravelPRgirl: Thanks @msgatoradr for moderating #ufprchat. You are the best! xoxo
2:06 am AnthonyCPR: Do it. RT @ufprchat: Follow #ufprchat founders @msgatoradr and @TravelPRGirl too! #ufprchat
2:06 am ufprssa: #ufprchat Thank you everyone for joining us! What great contributions. Hope you learned as much as we did! Lookout for future chats.
2:07 am JillianBRogers: @kelsiannk I have wanted to get involved with #ufprssa for some time now I appoligize for not reaching out sooner! #pr #obsessed #ufprchat
2:08 am CatrionaHarris: @TravelPRgirl is it for students or alumni? #ufprchat
2:08 am TravelPRgirl: Don’t forget to take @rdwaters’ survey on measuring top @HelpaReporter practices! http://go.ncsu.edu/HAROsurvey #ufprchat
2:09 am Gatrgal: Thanks for the interactions tonight! @VISRAELS @JessCSR @ufprchat @HiceSchool @TravelPRgirl @PRVille #ufprchat
2:09 am ufprchat: RT @TravelPRgirl: Don’t forget to take @rdwaters’ survey on measuring top @HelpaReporter practices! http://go.ncsu.edu/HAROsurvey #ufprchat
2:09 am VISRAELS: RT @Gatrgal: Thanks for the interactions tonight! @VISRAELS @JessCSR @ufprchat @HiceSchool @TravelPRgirl @PRVille #ufprchat
2:10 am ribbonsandbows2: Q3 I don’t use location-based apps. I think it’s creepy for people to know where I am all the time. There isn’t enough of a line. #ufprchat
2:10 am rdwaters: @TravelPRgirl Thank you for mentioning the @HelpaReporter survey! http://go.ncsu.edu/HAROsurvey #ufprchat you rock!!!!
2:14 am InternQueen: Don’t forget to apply for PR internships http://www.internqueen.com #ufprchat
2:15 am ufprssa: RT @internqueen: Don’t forget to apply for PR internships http://www.internqueen.com #ufprchat
2:17 am edwardbennett: RT @InternQueen: Don’t forget to apply for PR internships http://www.internqueen.com #ufprchat
2:17 am ufprchat: 52 #ufprchat contributors this week!
2:19 am JessCSR: @JillianBRogers, getting involved w/ #ufprssa was one of the best decisions I ever made #Gators #UF @kelsiannk #ufprchat
2:20 am TravelPRgirl: Woo Hoo! RT @ufprchat: 52 #ufprchat contributors this week!
2:21 am msgatoradr: RT @ufprchat: 52 #ufprchat contributors this week!
2:22 am VISRAELS: RT @HiceSchool: @ufprssa There is no bond stronger than the one formed when you become a member of The Gator Nation! #ufprchat

Once you have a few years of PR experience under your belt (at least 3-4) and you are ready for a major career change, you may want to consider working with a recruiter or headhunter. Below are some tips of what to expect from a professional recruiter.

• A recruiter should be someone who wants to get to know you as a person—not just you on paper. Consider meeting your recruiter for a cup of coffee, or interview with them in person if possible. Chat candidly about what you are looking for in terms of short-term and long-term goals.
• You do not pay a recruiter. Recruiters make their money through the company that eventually hires you. This is why they are eager to work with highly qualified candidates who match job descriptions. You are worth it, so please don’t be scammed by someone asking you to pay them to find you a job.
• Discreteness is key when working with a recruiter. A good recruiter will speak in code if necessary when following up, call you after hours and give you a cell phone number to reach him/her if needed. Because let’s face it, you can’t always interview for a job when you have a boss and clients to deal with during the day.
• Keep positive. Make sure the recruiter knows you are positive and really looking forward to a career change. It makes it much easier for him/her to “sell” you to clients.
• Be responsive. Try to make it a point not to keep a recruiter waiting. Recruiters need to get back to their clients promptly. Make your recruiter look good, and you will look good too.  Always remember—a recruiter is invested in getting you a position.
• Send writing samples. A good PR recruiter will appreciate 2-3 strong writing samples to have on file so he/she can pass the samples along to a potential employer. Have your samples ready to go in PDF or Word format.
• Don’t post your resume all over the Internet. Recruiters appreciate it when they can present to a company a candidate who is a rare find.
• Use a headhunter specializing in PR, marketing or communications. They are experts in the field and know precisely what skills companies need to find.
• Ask about the company’s corporate culture. You want to make sure the hiring company is a good fit for you as much as you are a good fit for it. Some agencies have long hours, others have beer cart Fridays, flex time, etc. Look for what matches your needs.
• Let the recruiter help negotiate salary, relocation expenses, signing bonuses, etc. They are pros at this, so let them help iron out the details. Again, within means, you are worth it.
• If relocating, consider cost-of-living expenses. When calculating salary requirements, make sure they are in line with your city’s cost of living. Visit http://www.bestplaces.net/col/ for more information.
• Consider professional growth. Do you want to grow into a higher position? What does the performance review process entail? Where would the company like to see you in a few years? These are all valid questions for a PR professional to ask.
• Timing is so important during the job hunt, so always be professional and gracious. You never know when a position will open up that requires your specific skill set.

Caitlin Murphy is co-founder of #ufprchat and recently relocated to Winston-Salem, N.C. for a PR job at Mullen. She worked with a Chaloner Associates recruiter who got to know her and placed her in an awesome job. She is loving exploring the middle-east coast and adding miles to her 1997 Camry.

So, let’s get ready to chat about the progress we made this summer in our internships, jobs and job searches. We are also looking forward to getting the scoop about the 2010 PRSSA National Conference in Washington, D.C.

Please join us on Wednesday, Oct. 27 at 9 p.m. EST for the next session of #ufprchat. Have a topic idea or question? Send them via e-mail to ufprchat@gmail.com or post a comment below. We are also accepting blog post submissions for the site.

Review the chat rules after the jump.

Chat Rules

1. Introduce yourself.

2. Stay on topic. Add “Q1″ to represent the question number at the beginning of your tweet. Include #ufprchat in your tweet.

3. Respect others.

4. Submit questions to @ufprchat without the hashtag #ufprchat.

5. No Florida State fans.

From bc.edu

Written by @msgatoradr

How do I write a cover letter that will get me noticed?

Begin by searching your computer’s files for the last cover letter you wrote. Surely it will give you a good start, right? Wrong! Now select the file, right click and hit DELETE.

I know it’s painful to let go of your hard work, but the truth is that the right cover letter for this company isn’t going to be a letter you wrote for a past job. And I hate to inform you that the cover letter for this job won’t be the appropriate cover letter for future jobs either. The key to the elusive masterpiece cover letter is customization and personality—followed closely by proper grammar and punctuation.

Your introduction should do two things:  make the reader want to continue down the page and make clear what position it is that you want. You will not surprise and delight any hiring manager with, “My name is Jennifer Smith, and I think I would be an excellent candidate for the account manager position at your company…” For one thing, this is a letter—not a phone call.  The reader can see your name in your signature line. For another, of course you think you’re an excellent candidate for the position. Avoid making obvious statements. Below are a few examples that use different introductory strategies:

• Use flattery based on research: “Company X’s website solidifies your organization’s position as one that is committed to staying relevant and in touch with its customers. I am especially impressed by Company X’s active social media presence and research pertaining to corporate social responsibility. I want to be part of an organization that communicates honestly, transparently and strategically with its target audiences, which is why I hope you’ll consider me for the Communications Specialist position advertised on LinkedIn.”
• Let your passion and pizzazz shine: “Writing is not only a job to me; it is my hobby and my art. Believe it or not, I am the type of person who gets a bizarre sense of satisfaction from clicking my red pen and proofreading the newspaper for errors while sipping my morning coffee (Dunkin’ Donuts). Being selected for your Senior Editor position would allow me to do what I do best:  write and rewrite.”
• Make connections: “I am a long-time customer of Company X who frequently recommends Product Y to people I meet. But when my friend Jennifer Smith told me how much she loved working there as an account manager, I decided this would be the perfect opportunity for me to put my passion for your products to good use.”

Once you’ve convinced the hiring manager not to toss your letter into a rejection pile, you need to take full advantage of his/her attention. Don’t use the body of your letter to rehash what’s noted in your resume. Instead, make the key points of your resume come to life by discussing additional details, an anecdote or some other achievements as they pertain to the particular job you’re seeking. In other words, help the hiring manager connect the dots between your past experience and your potential future at this company. What should you avoid saying?

• How great you are—Let your achievements and experience speak for themselves. No one likes a braggart or know-it-all.
• Your sob story—Trying to get pity from your reader will accomplish nothing. Don’t state that the reason you’re looking for a job is because your spouse got laid off and you can’t afford to be a stay-at-home parent anymore.
• Your salary requirements—Salary discussions should be had only after you’ve been offered the job.
• Anything negative whatsoever—Don’t bash your current company, a previous boss, or your co-workers. Keep your cover letter’s tone upbeat. Otherwise, you could inadvertently give the reader the impression that you can’t get along with others or deal effectively with stress and change.

Now that you’ve described who you are, what you want, and why you want it, tell the reader how to contact you. Your conclusion doesn’t need to be anything earthshakingly profound; simply wrap things up and let the hiring manager know how to get in touch.

• “I can think of no better job than one that would allow me to simultaneously use my writing, customer service and public relations skills. It would be a privilege to speak with you about this position or about any other opportunities for which you think I might be a good fit. Please contact me at (555) 555-5555 or jennifer.smith@gmail.com.”

Some other tips to keep in mind:

• Limit the length of your cover letter to one page (one and a half pages maximum). After all, you need to save some material for your interview.
• If you’re sending your cover letter via e-mail or web form, make it interactive. Add hyperlinks to your work, website or e-mail address where appropriate. (If you don’t have a personal website, offer the hyperlink to your LinkedIn account. Don’t have one? Make one! Showing the hiring manager that you have a professional online presence can work in your favor.)
• Proofread, proofread, proofread! (Bribe a friend to proofread for you as well.) Break down every paragraph to identify how you can make them more concise. Print a copy of your letter, and circle each verb to help brainstorm more active and intriguing synonyms. However, keep your language simple—don’t use “big” words just for the sake of using big words.
• Offer a professional e-mail address—Gmail and Roadrunner are acceptable. AOL and Hotmail are not. Don’t use childish or “creative” screen names like GatorGirlie124—just stick with some combination of your first and last name.
• Read more articles like this to get some additional ideas.

Above all else, remember that a cover letter is your opportunity to make a positive, lasting first impression. I wholeheartedly believe that sending five well-written and targeted cover letters is more effective than blasting 50 cover letter templates for which you’ve “filled in the blanks.” Good luck, and happy job hunting!

I’m so bummed to have missed last night’s chat. We had a smaller turnout due to it being summer, but that’s okay. We have decided to resume our #ufprchats in the fall when everyone is back in the swing of things.

Below are the statistics and the transcript from last night.

• Approximately 12 contributors
• Approximately 160 tweets
• Top contributors:  @logandsmith, @TravelPRgirl, @HiceSchool, @Gatrgal, @lanes0220, @monica_vigo

More after the jump…

I hope you are enjoying your summer! Although not all of us have a summer “break” per se, we decided to take a little time off from #ufprchat since school is out, people are on vacation, etc. However, we’re regrouping tomorrow evening at 9 p.m. EST for a one-hour #ufprchat summer session about crisis communications and techie products, such as the iPad, Four Square, etc. I hope you can join in! Please send any questions/topic ideas to @ufprchat or ufprchat@gmail.com. The regular monthly chats will resume in August (exact date TBD).

By the way, your friendly moderator for tomorrow’s #ufprchat will be Caitlin Murphy via the @ufprchat Twitter account.

“A funeral is the ultimate brand evaluation.”  -Amy Jo Martin

How do you want to be remembered at your funeral? According to this article, it is at the end of someone’s life when you can really measure the impact of their personal brand.

I think in today’s social media world, it is important to capture your brand and make the most of it today – if not to help your PR career, at least you will help your family talk about your brand at your funeral. If you aren’t sure how to make yourself stand out, the writer of the article suggests picking two things you are passionate about and exaggerating them to create your brand. For example, I am passionate about Travel and Public Relations and have been able to create my brand about those topics (@TravelPRGirl). Note that your name can also be a stellar brand handle.

Once you find out what your handle will be – snag it. I hadn’t thought about actually trademarking my “TravelPRGirl” name, but after reading this TIME piece, I am considering it. Here is what I have done – I have taken the major social media platforms and created profiles for my brands. An easy way to check which names are still available is at http://namechk.com/.

What other ways have you been able to define your brand, capture the space in the marketplace and position yourself?